LOGO
Through meaningful details, the logo brings her core values to life: rigor, sensitivity, and equity. On the right side of the box, a speech bubble integrates with a guiding hand, showing that every project is built on supportive communication, listening, and a desire to help. Resting at the top is a daisy, representing the delicacy, care, and growth inherent to the world of childhood education.
To highlight her strategic side, a key forms from the stem of the daisy and breaks the edge of the box, representing her ability to think outside the box and to find creative paths towards success.
Tying everything together, the blue color palette was put forward to reflect a sense of stability, trust, and truth.
BUSINESS CARDS
The brand identity comes to life physically on premium business cards, where the back features a playful, custom pattern composed of the logo's individual icons. Printed with an embossed gloss effect, this tactile finish creates a sophisticated and modern touch that leaves a memorable impression.
EMAIL SIGNATURE
Completing the visual identity with a custom digital email signature ensures a cohesive presence in all communications. It features floating icons that mirror the card’s pattern and a die-cut style daisy that anchors the edge. This design choice adds a unique and tactile feel to the digital space, keeping the branding consistent across both digital and printed touchpoints.
LOGO
Through meaningful details, the logo brings her core values to life: rigor, sensitivity, and equity. On the right side of the box, a speech bubble integrates with a guiding hand, showing that every project is built on supportive communication, listening, and a desire to help. Resting at the top is a daisy, representing the delicacy, care, and growth inherent to the world of childhood education.
To highlight her strategic side, a key forms from the stem of the daisy and breaks the edge of the box, representing her ability to think outside the box and to find creative paths towards success.
Tying everything together, the blue color palette was put forward to reflect a sense of stability, trust, and truth.
BUSINESS CARDS
The brand identity comes to life physically on premium business cards, where the back features a playful, custom pattern composed of the logo's individual icons. Printed with an embossed gloss effect, this tactile finish creates a sophisticated and modern touch that leaves a memorable impression.
EMAIL SIGNATURE
Completing the visual identity with a custom digital email signature ensures a cohesive presence in all communications. It features floating icons that mirror the card’s pattern and a die-cut style daisy that anchors the edge. This design choice adds a unique and tactile feel to the digital space, keeping the branding consistent across both digital and printed touchpoints.
Managing big projects in schools and childcare centers requires a unique balance: great organization and deep empathy. For Nathalie Potvin, the goal was to create an identity that felt professional, yet deeply reassuring. We stepped away from cold corporate looks to design a visual experience that is welcoming and trustworthy.
.png)