LOGO
Through meaningful details, the logo brings her core values to life: rigour, sensitivity, and equity. On the right side of the box, a speech bubble merges into a guiding hand, showing that every project is built on supportive communication, listening, and a desire to help. Resting at the top is a daisy, representing delicacy, care, and growth, which are qualities inherent to the world of childhood education.
To highlight her strategic side, a key forms from the stem of the daisy and breaks the edge of the box, representing her ability to think outside the box and find creative paths towards success.
Tying everything together, the blue colour palette reflects a sense of stability, trust, and truth.
BUSINESS CARDS
The brand identity comes to life physically on premium business cards, where the back features a playful pattern composed of the logo's individual icons. Featuring an embossed gloss effect, this tactile finish provides a sophisticated and modern touch that leaves a memorable impression.
EMAIL SIGNATURE
Completing the visual identity with a custom email signature ensures a cohesive presence in all communications. It features floating icons that mirror the card’s pattern and a die-cut style daisy that anchors the edge. This design choice adds a unique feel to the digital space, keeping the branding consistent across both online and printed touchpoints.
LOGO
Through meaningful details, the logo brings her core values to life: rigour, sensitivity, and equity. On the right side of the box, a speech bubble merges into a guiding hand, showing that every project is built on supportive communication, listening, and a desire to help. Resting at the top is a daisy, representing delicacy, care, and growth, which are qualities inherent to the world of childhood education.
To highlight her strategic side, a key forms from the stem of the daisy and breaks the edge of the box, representing her ability to think outside the box and find creative paths towards success.
Tying everything together, the blue colour palette reflects a sense of stability, trust, and truth.
BUSINESS CARDS
The brand identity comes to life physically on premium business cards, where the back features a playful pattern composed of the logo's individual icons. Featuring an embossed gloss effect, this tactile finish provides a sophisticated and modern touch that leaves a memorable impression.
EMAIL SIGNATURE
Completing the visual identity with a custom email signature ensures a cohesive presence in all communications. It features floating icons that mirror the card’s pattern and a die-cut style daisy that anchors the edge. This design choice adds a unique feel to the digital space, keeping the branding consistent across both online and printed touchpoints.
Managing big projects in schools and childcare centres requires a unique balance between great organization and deep empathy. For Nathalie Potvin, the goal was to create an identity that felt professional, yet reassuring. We stepped away from cold corporate looks to design a visual experience that is welcoming and trustworthy.
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