LOGO
Instead of starting from scratch, the goal of the project was to refresh the existing visual identity to modernize it. The objective was to preserve the childcare centre’s strong core symbols while giving them a more modern, clean, and professional aesthetic.
The redesign focused first on the illustration. The original stick-figure characters were redrawn with softer silhouettes, and both the globe and the "RIMOUSKI" mention were simplified to maximize readability. A small sun was added at the top to symbolize warmth, energy, and optimism, perfectly reflecting the centre’s role in child development.
The most striking change lies in the typography and colour palette. The original hand-drawn lettering was replaced with a contemporary and balanced font that is perfectly suited for digital displays. Finally, the bright orange colour was replaced by a soft palette of blue, green, and brown. This nature-inspired choice immediately evokes calmness, security, and growth, transforming the centre’s image into an inviting and deeply human identity.
WEBSITE
L’Univers des copains’ website was designed to become a true point of reference for both parents and team members.
With its simple and intuitive navigation, the platform showcases the childcare centre's day-to-day life. To simplify administrative steps, the website features structured and secure spaces where both parents and staff can quickly retrieve and download essential documents, policies, and internal guides. It also integrates practical features such as seasonal menu displays (spring/summer and autumn/winter), as well as pop-up windows to quickly communicate urgent or important updates. In addition, the CPE team now has access to an integrated tool that allows them to create, edit, and send their own newsletters independently.
The result is a welcoming and user-friendly platform that reflects the CPE's caring and human approach.
LOGO
Instead of starting from scratch, the goal of the project was to refresh the existing visual identity to modernize it. The objective was to preserve the childcare centre’s strong core symbols while giving them a more modern, clean, and professional aesthetic.
The redesign focused first on the illustration. The original stick-figure characters were redrawn with softer silhouettes, and both the globe and the "RIMOUSKI" mention were simplified to maximize readability. A small sun was added at the top to symbolize warmth, energy, and optimism, perfectly reflecting the centre’s role in child development.
The most striking change lies in the typography and colour palette. The original hand-drawn lettering was replaced with a contemporary and balanced font that is perfectly suited for digital displays. Finally, the bright orange colour was replaced by a soft palette of blue, green, and brown. This nature-inspired choice immediately evokes calmness, security, and growth, transforming the centre’s image into an inviting and deeply human identity.
WEBSITE
L’Univers des copains’ website was designed to become a true point of reference for both parents and team members.
With its simple and intuitive navigation, the platform showcases the childcare centre's day-to-day life. To simplify administrative steps, the website features structured and secure spaces where both parents and staff can quickly retrieve and download essential documents, policies, and internal guides. It also integrates practical features such as seasonal menu displays (spring/summer and autumn/winter), as well as pop-up windows to quickly communicate urgent or important updates. In addition, the CPE team now has access to an integrated tool that allows them to create, edit, and send their own newsletters independently.
The result is a welcoming and user-friendly platform that reflects the CPE's caring and human approach.
Deeply rooted in its Rimouski community located in Quebec, Canada, CPE L’Univers des copains offers a warm, healthy, and stimulating environment for children. After several years, the childcare centre wanted to realign its image with the daily energy of its teams. Therefore, it became essential to refresh its visual identity and offer families a modern web platform. Through this project, our goal was not only to simplify the parents' daily routines by providing easy access to important information, but also to lighten the administrative workload for the staff working there.
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